Commercial strategy & execution

Less noise,
more revenue.

We embed with enterprise teams to build the commercial systems that connect strategy, data, and AI to measurable revenue impact.

90-DAY SPRINTS · EMBEDDED OPERATORS · MEASURED OUTCOMES

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An integrated commercial approachStrategy, data, and AI connect through commercial systems to planning, building, and measurement. This diagram illustrates our approach, not client performance.StrategyDirectionDataUnderstandingAIApplicationCommercial systemsPlanBuildMeasure
One connected approach. From direction to delivery.

Selected engagement

Digital & Customer Experience Transformation

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Scope of work

  • Customer Data Platform & Sales Workflow Support
  • Marketing Automation
  • Digital Campaigns & Voice of Customer Programs
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Selected experience

Across healthcare, industrial technology, and consumer brands.

Zimmer BiometSt. Luke’s University Health NetworkHexagonUSTA
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Regulated Markets & Healthcare

Compliance-heavy industries where experience and trust are non-negotiable.

  • Harvard Medical SchoolWaseem Kawaf
  • Harvard HospitalsWaseem Kawaf
  • Zimmer BiometWaseem Kawaf
  • OlympusWaseem Kawaf
  • Rite AidWaseem Kawaf
  • Nuance HealthWaseem Kawaf
  • St. Luke’s University Health NetworkAce Bhattacharjya
  • DirectDermAce Bhattacharjya

Agency work for pharma brands including Lipitor, Zoloft, Zyrtec, Prevacid, and Medco.

Enterprise Infrastructure & Security

Global platforms, industrial tech, and enterprise-grade systems.

  • MicrosoftWaseem Kawaf
  • GoogleWaseem Kawaf
  • DellWaseem Kawaf
  • HexagonWaseem Kawaf
  • SecuritasWaseem Kawaf
  • Johnson ControlsWaseem Kawaf
  • Stanley Black & DeckerWaseem Kawaf
  • IBMAce Bhattacharjya
  • FordAce Bhattacharjya

Consumer Platforms & Scaled Brands

High-velocity consumer brands and scaled digital platforms.

  • BoseWaseem Kawaf
  • USTAAce Bhattacharjya
  • EXOSAce Bhattacharjya
  • Mercedes-BenzAce Bhattacharjya
  • BMWAce Bhattacharjya
  • MedicalRecords.comAce Bhattacharjya

Strategic ecosystem partner Original Signal

All trademarks and logos are property of their respective owners. Inclusion indicates project or engagement experience, not endorsement.

Who We Are

Senior operators who've
been in your seat.

Waseem Kawaf

Waseem Kawaf

Founder & Managing Partner

Waseem works with commercial teams on go-to-market strategy, customer data, and digital marketing programs across healthcare, manufacturing, and industrial technology.

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Ace Bhattacharjya

Ace Bhattacharjya

Partner

Ex-Madison Avenue strategist turned hands-on builder. Ace brings deep fluency in brand, marketing, and ecosystem development to every engagement—connecting Go-To-Market, product, and growth strategy across healthcare, sports technology, and enterprise SaaS.

Connect on LinkedIn

We're backed by a curated network of specialists in AdTech, affiliate, SEO/AEO, technical build, management consulting, and brand strategy.

Meet our full team and network

What We Do

AI-enabled commercial systems
that drive revenue

We move companies from AI curiosity to AI-driven revenue impact—building attribution, data infrastructure, and commercial systems that most mid-market companies lack.

Core Capabilities

How We Work

90-day commercial sprints.
Embedded operators. Measured outcomes.

01

Embedded fractional leadership

Senior operators who join your team — not consultants who watch from the sideline.

02

Build + activate

We deliver working systems — attribution layers, data infrastructure, revenue engines — not decks.

03

Measurement + accountability

Clear ROI frameworks tied to commercial results. If we can't measure it, we don't ship it.

Get Started

Know exactly where
to invest.

Most mid-market companies are guessing. Kawaf's commercial audit benchmarks your infrastructure against peers, maps your competitive landscape, and gives your leadership team a clear, prioritized roadmap—in weeks, not months.

Free

Take the Diagnostic

4-minute self-assessment across 6 dimensions of commercial maturity. Get an instant scorecard with peer benchmarks.

Start Diagnostic

Engagement

Schedule an Audit

Kawaf's senior operators go deeper with competitive analysis, peer benchmarking, and a prioritized 90-day action roadmap.

Schedule an Audit
Work With Us

Ready to connect
strategy to revenue?

If you're serious about commercial growth—and ready to move from insight to impact—let's talk.

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KAWAF LLC · AI-ENABLED COMMERCIAL GROWTH · EST. 2024