System Online

Less noise,
more revenue.

We embed with enterprise teams to build the commercial systems that connect strategy, data, and AI to measurable revenue impact.

90-DAY SPRINTS · EMBEDDED OPERATORS · MEASURED OUTCOMES

System Online
7.2velocity

Trusted by teams at

Regulated Markets & Healthcare

Compliance-heavy industries where experience and trust are non-negotiable.

Harvard Medical SchoolWaseem KawafHarvard HospitalsWaseem KawafZimmer BiometWaseem KawafOlympusWaseem KawafRite AidWaseem KawafNuance HealthWaseem KawafSt. Luke’s University Health NetworkAce BhattacharjyaDirectDermAce Bhattacharjya

Agency work for pharma brands including Lipitor, Zoloft, Zyrtec, Prevacid, and Medco.

Enterprise Infrastructure & Security

Global platforms, industrial tech, and enterprise-grade systems.

MicrosoftWaseem KawafGoogleWaseem KawafDellWaseem KawafHexagonWaseem KawafSecuritasWaseem KawafJohnson ControlsWaseem KawafStanley Black & DeckerWaseem KawafIBMAce BhattacharjyaFordAce Bhattacharjya

Consumer Platforms & Scaled Brands

High-velocity consumer brands and scaled digital platforms.

BoseWaseem KawafUSTAAce BhattacharjyaEXOSAce BhattacharjyaMercedes-BenzAce BhattacharjyaBMWAce BhattacharjyaMedicalRecords.comAce Bhattacharjya

Strategic Ecosystem Partners

Original Signal

All trademarks and logos are property of their respective owners. Inclusion indicates project or engagement experience, not endorsement.

Who We Are

Senior operators who've
been in your seat.

Waseem Kawaf

Founder & Managing Partner

Waseem has built enterprise-scale commercial systems that generated over $1B in deal value, delivered 400% ROI, and activated 550K+ prospects across global markets. He leads complex Go-To-Market transformations in healthcare, manufacturing, and industrial technology.

His focus: AI-driven revenue platforms, customer data infrastructure, and demand generation engines that connect strategy to measurable commercial outcomes.

Enterprise GTMAI & Data SystemsRevenue OperationsHealthcare & Manufacturing
Connect on LinkedIn

Ace Bhattacharjya

Partner

Ex-Madison Avenue strategist turned hands-on builder. Ace brings deep fluency in brand, marketing, and ecosystem development to every engagement—connecting Go-To-Market, product, and growth strategy across healthcare, sports technology, and enterprise SaaS.

He embeds directly with leadership teams to build the systems that turn complex market opportunities into revenue. Deeply involved in Boston-area ecosystems including BU, HBS, and others.

Brand & Marketing StrategyEcosystem DevelopmentGTM & GrowthHands-On Builder
Connect on LinkedIn

We're backed by a curated network of specialists in AdTech, affiliate, SEO/AEO, technical build, management consulting, and brand strategy.

Meet our full team and network

Sound familiar?

You've invested in tools, but haven't seen the lift promised

Sales and marketing aren't aligned—and it's costing you pipeline

AI sounds powerful, but hasn't translated into revenue

You have data everywhere, but no attribution or signal integration

Growth doesn't fail because of ambition.

It fails because systems don't connect.

What We Do

AI-enabled commercial systems
that drive revenue

We move companies from AI curiosity to AI-driven revenue impact—building attribution, data infrastructure, and commercial systems that most mid-market companies lack.

Core Capabilities

  • 01Commercial Strategy & Go-To-Market
  • 02Customer Experience & Journey Management
  • 03Marketing Automation
  • 04Sales Enablement
  • 05AI & Data Infrastructure
  • 06AdTech & Programmatic
  • 0790-Day Commercial Sprints

How We're Different

Most firms advise.
We embed, build, and own outcomes.

MODULE 01

Senior operators, not junior teams

You work directly with experienced leaders who've built and scaled enterprise systems.

MODULE 02

AI fluency for regulated environments

We build AI-enabled commercial systems grounded in first-party data and compliance requirements.

MODULE 03

Clear ROI frameworks from day one

Every engagement is tied to measurable commercial outcomes, not vanity metrics.

MODULE 04

Embedded with revenue accountability

We join your team with skin in the game. If it doesn't move the number, we haven't done our job.

How We Work

90-day commercial sprints.
Embedded operators. Measured outcomes.

01

Embedded fractional leadership

Senior operators who join your team — not consultants who watch from the sideline.

02

Build + activate

We deliver working systems — attribution layers, data infrastructure, revenue engines — not decks.

03

Measurement + accountability

Clear ROI frameworks tied to commercial results. If we can't measure it, we don't ship it.

Where We Work Best

Healthcare & HealthTech

Digital Health | MedTech | Services

Depth90%

Manufacturing & Industrial Tech

Enterprise | Industrial | Supply Chain

Depth85%

High Tech & SaaS

SaaS | Platforms | Infrastructure

Depth80%

Results That Matter

Numbers that
speak for themselves.

$1B+

Deal value generated through enterprise Go-To-Market transformation

400%

ROI from Customer Experience & Go-To-Market systems

20%+

Sales lift from commercialization optimization

$60M+

Revenue protected via ML-driven bot detection

Get Started

Know exactly where
to invest.

Most mid-market companies are guessing. Kawaf's commercial audit benchmarks your infrastructure against peers, maps your competitive landscape, and gives your leadership team a clear, prioritized roadmap—in weeks, not months.

Free

Take the Diagnostic

4-minute self-assessment across 6 dimensions of commercial maturity. Get an instant scorecard with peer benchmarks.

Start Diagnostic

Engagement

Schedule an Audit

Kawaf's senior operators go deeper with competitive analysis, peer benchmarking, and a prioritized 90-day action roadmap.

Schedule an Audit
Ready to Deploy

Ready to connect
strategy to revenue?

If you're serious about commercial growth—and ready to move from insight to impact—let's talk.

KAWAF LLC · AI-ENABLED COMMERCIAL GROWTH · EST. 2024