Less noise,
more revenue.
We embed with enterprise teams to build the commercial systems that connect strategy, data, and AI to measurable revenue impact.
90-DAY SPRINTS · EMBEDDED OPERATORS · MEASURED OUTCOMES
Trusted by teams at
Regulated Markets & Healthcare
Compliance-heavy industries where experience and trust are non-negotiable.
Agency work for pharma brands including Lipitor, Zoloft, Zyrtec, Prevacid, and Medco.
Enterprise Infrastructure & Security
Global platforms, industrial tech, and enterprise-grade systems.
Consumer Platforms & Scaled Brands
High-velocity consumer brands and scaled digital platforms.
Strategic Ecosystem Partners
All trademarks and logos are property of their respective owners. Inclusion indicates project or engagement experience, not endorsement.
Who We Are
Senior operators who've
been in your seat.
Waseem Kawaf
Founder & Managing Partner
Waseem has built enterprise-scale commercial systems that generated over $1B in deal value, delivered 400% ROI, and activated 550K+ prospects across global markets. He leads complex Go-To-Market transformations in healthcare, manufacturing, and industrial technology.
His focus: AI-driven revenue platforms, customer data infrastructure, and demand generation engines that connect strategy to measurable commercial outcomes.
Ace Bhattacharjya
Partner
Ex-Madison Avenue strategist turned hands-on builder. Ace brings deep fluency in brand, marketing, and ecosystem development to every engagement—connecting Go-To-Market, product, and growth strategy across healthcare, sports technology, and enterprise SaaS.
He embeds directly with leadership teams to build the systems that turn complex market opportunities into revenue. Deeply involved in Boston-area ecosystems including BU, HBS, and others.
We're backed by a curated network of specialists in AdTech, affiliate, SEO/AEO, technical build, management consulting, and brand strategy.
Meet our full team and networkSound familiar?
“You've invested in tools, but haven't seen the lift promised”
“Sales and marketing aren't aligned—and it's costing you pipeline”
“AI sounds powerful, but hasn't translated into revenue”
“You have data everywhere, but no attribution or signal integration”
Growth doesn't fail because of ambition.
It fails because systems don't connect.
What We Do
AI-enabled commercial systems
that drive revenue
We move companies from AI curiosity to AI-driven revenue impact—building attribution, data infrastructure, and commercial systems that most mid-market companies lack.
Core Capabilities
- 01Commercial Strategy & Go-To-Market
- 02Customer Experience & Journey Management
- 03Marketing Automation
- 04Sales Enablement
- 05AI & Data Infrastructure
- 06AdTech & Programmatic
- 0790-Day Commercial Sprints
How We're Different
Most firms advise.
We embed, build, and own outcomes.
MODULE 01
Senior operators, not junior teams
You work directly with experienced leaders who've built and scaled enterprise systems.
MODULE 02
AI fluency for regulated environments
We build AI-enabled commercial systems grounded in first-party data and compliance requirements.
MODULE 03
Clear ROI frameworks from day one
Every engagement is tied to measurable commercial outcomes, not vanity metrics.
MODULE 04
Embedded with revenue accountability
We join your team with skin in the game. If it doesn't move the number, we haven't done our job.
How We Work
90-day commercial sprints.
Embedded operators. Measured outcomes.
Embedded fractional leadership
Senior operators who join your team — not consultants who watch from the sideline.
Build + activate
We deliver working systems — attribution layers, data infrastructure, revenue engines — not decks.
Measurement + accountability
Clear ROI frameworks tied to commercial results. If we can't measure it, we don't ship it.
Where We Work Best
Healthcare & HealthTech
Digital Health | MedTech | Services
Manufacturing & Industrial Tech
Enterprise | Industrial | Supply Chain
High Tech & SaaS
SaaS | Platforms | Infrastructure
Results That Matter
Numbers that
speak for themselves.
$1B+
Deal value generated through enterprise Go-To-Market transformation
400%
ROI from Customer Experience & Go-To-Market systems
20%+
Sales lift from commercialization optimization
$60M+
Revenue protected via ML-driven bot detection
Get Started
Know exactly where
to invest.
Most mid-market companies are guessing. Kawaf's commercial audit benchmarks your infrastructure against peers, maps your competitive landscape, and gives your leadership team a clear, prioritized roadmap—in weeks, not months.
Free
Take the Diagnostic
4-minute self-assessment across 6 dimensions of commercial maturity. Get an instant scorecard with peer benchmarks.
Start DiagnosticEngagement
Schedule an Audit
Kawaf's senior operators go deeper with competitive analysis, peer benchmarking, and a prioritized 90-day action roadmap.
Schedule an AuditReady to connect
strategy to revenue?
If you're serious about commercial growth—and ready to move from insight to impact—let's talk.
KAWAF LLC · AI-ENABLED COMMERCIAL GROWTH · EST. 2024