Services
Seven capability
pillars
Each pillar stands independently. Together, they form the commercial system most mid-market and enterprise teams are missing.
Commercial Strategy & Go-To-Market
Industry positioning, commercialization frameworks, segmentation, and competitive Go-To-Market strategy.
What's Included
- Go-To-Market strategy and competitive positioning
- Market segmentation and Ideal Customer Profile definition
- Commercialization roadmaps
- Revenue model design and pricing strategy
Customer Experience & Journey Management
End-to-end Customer Experience architecture, service design, regulated flows, and voice-of-customer integration.
What's Included
- Customer journey mapping and touchpoint design
- Voice of Customer data capture and analysis
- Regulated experience flows (healthcare, financial)
- Service design and optimization
Marketing Automation
Customer Data Platform implementation, lifecycle marketing, personalization engines, and attribution-ready systems.
What's Included
- Marketing automation platform builds
- Lifecycle and personalization workflows
- Attribution modeling and campaign governance
- Database segmentation and scoring
Sales Enablement
Account-Based Marketing programs, seller training, Sales Navigator activation, and enablement system design.
What's Included
- Account-Based Marketing strategy and execution
- Sales Navigator training and playbooks
- Seller enablement systems and tooling
- Pipeline visibility and reporting
AI & Data Infrastructure
Attribution layers, data lakes, signal activation, predictive models, and automation maturity.
What's Included
- Attribution layer design and implementation
- Data lake architecture and Customer Data Platform governance
- Predictive signal activation
- AI workflow automation tied to first-party data
AdTech & Programmatic
Demand-side and supply-side platform strategy, media buying optimization, and channel performance management.
What's Included
- Programmatic media strategy and buying
- Demand-side/supply-side platform optimization and management
- Channel performance analysis
- Cross-channel attribution and spend allocation
90-Day Commercial Sprints
Focused engagements delivering measurable commercial impact in defined cycles.
What's Included
- Rapid diagnostic and opportunity mapping
- Sprint-based execution with clear milestones
- Cross-functional team alignment
- Measured outcomes and knowledge transfer
The Gap We Close
Most mid-market companies
aren't ready for AI.
Before AI can drive revenue, you need the foundation. Most $50–300M companies we work with share the same gaps:
- No attribution layer beyond last-click
- GA4-only analytics with no data lake
- No Customer Data Platform governance or first-party data strategy
- No signal integration across sales and marketing
We build the commercial infrastructure that makes AI-driven growth possible.
Engagements are tailored.
Outcomes are not optional.
Every engagement begins with alignment on what success looks like—and ends with measurable impact you can point to.
Start with a Commercial Audit
Before committing to a full program, Kawaf runs a focused audit that maps your competitive position, benchmarks your commercial infrastructure against peers, and identifies exactly where to invest first. CMOs and VPs walk away knowing their next best move.
- Competitive positioning analysis
- Commercial infrastructure benchmarking vs. peers
- Gap-to-opportunity mapping across all 6 dimensions
- Prioritized 90-day action roadmap with executive readout
Not sure where
to start?
Let's talk through your situation. The right engagement will become clear.