Case Studies
Results
in focus
Measurable outcomes from enterprise Go-To-Market, Customer Experience, and commercialization engagements across regulated and complex markets.
$1B+ in deal value. 400% ROI. 550K prospects activated.
Digital & Customer Experience Transformation
Stanley Security
One of the world's largest providers of security, health and safety solutions. Acquired by Securitas.
Challenge
A traditional enterprise with minimal digital growth needed to drive higher engagement, ROI, and revenue across global markets.
What We Did
Built the team and foundational commercial systems from scratch—launching the first global digital campaigns and voice-of-customer programs that generated over $1B in deal value leading into the Securitas acquisition.
$1B+
Deal Value
400%
ROI
10X
Pipeline Growth
550K
Prospects Activated
Deliverables
- Customer Data Platform & AI Platform Supporting Sales Workflows
- Marketing Automation Platform across 550K Prospects
- Global Platform and Demand Generation Engine
16X pipeline opportunity. 3X closed deals. 200% engagement lift.
Digital Go-To-Market for Underserved Segments
Hexagon
Global leader in metrology devices and services for Fortune 500 manufacturing & product companies.
Challenge
Needed a digital Go-To-Market growth catalyst for sales across underserved customer segments.
What We Did
Developed a commercialization strategy using active campaigns to re-engage lapsed customers, targeting 20% YoY revenue increase through digital-first Go-To-Market motions.
16X
Pipeline Opportunity
3X
Closed Deals
200%
Engagement Increase
$6B+
Company Revenue
Deliverables
- E2E Commercialization Strategy for Sales & Marketing
- 16X Return on the Sales Opportunity Pipeline
- 3X Return on Opportunity Cycle Close (avg. 300 days)
$100M pipeline influenced. 100+ sellers enabled.
Seller Enablement & LinkedIn Account-Based Marketing
Global MedTech Leader
A $7.5B+ musculoskeletal healthcare company with a global commercial footprint.
Challenge
Limited commercial reach and inconsistent seller enablement across key enterprise accounts.
What We Did
Trained and enabled over 100 commercial sellers on Sales Navigator and developed an Account-Based Marketing strategy to drive targeted outreach and pipeline growth across enterprise accounts.
$100M
Pipeline Influenced
100+
Sellers Enabled
ABM
Playbook Deployed
$7.5B+
Company Revenue
Deliverables
- LinkedIn Sales Navigator Training (Over 100 Sellers)
- Account-Based Marketing Playbook: Reactive to Predictive
- Go-To-Market Integration & Real-Time Execution Support
5 intent-based segments identified. Real-time visitor insights unlocked.
Interactive Web Chat & Voice of Customer Analysis
MedTech Digital Platform
A leading MedTech provider with 1M+ annual web visitors seeking to unlock visitor intent.
Challenge
Inability to quantify visitor intent and translate web engagement into actionable sales insights.
What We Did
Designed a personalized web chat to capture user intent and guide visitors through their digital experience—enabling real-time insights to unlock unmet user needs.
1M+
Annual Visitors
5
Intent Segments
Custom
Playbooks Built
Real-Time
Dashboards
Deliverables
- Curated Chat Experience & Voice of Customer Data Capture
- Real-Time Interaction Dashboards
- Data Lake Integration for Predictive Insights
$62M+ revenue protected. 86% bot traffic identified.
Email Bot Detection & Web Traffic ML Model
Wondr Health
A digital health platform focused on behavior change and preventive wellness.
Challenge
Enrollment disruption caused by widespread bot activity across email and web channels.
What We Did
Created a custom ML model based on 18 behavioral factors to score bot traffic and segment suspicious activity across the email database—protecting revenue and improving engagement quality.
$62M+
Revenue Protected
86%
Bot Traffic ID'd
50%
AI Bot Email Activity
18
Behavioral Factors
Deliverables
- Custom ML Model for Bot Detection
- Database Scoring & Behavior Segmentation
- Email Workflow Optimization Strategy
Go-To-Market framework built. Ideal Customer Profile defined. Sales process aligned.
Go-To-Market & Data Analytics Platform
IQSight
Healthcare analytics platform helping payers and providers optimize clinical and financial outcomes.
Challenge
Needed clear Go-To-Market positioning and data strategy for enterprise healthcare buyers.
What We Did
Developed Go-To-Market framework, refined value proposition for target segments, and aligned marketing automation with sales workflows.
GTM
Strategy Defined
ICP
Segments Mapped
Sales
Process Aligned
Data
Systems Integrated
Deliverables
- Go-To-Market Strategy & Positioning Framework
- Ideal Customer Profile Definition
- Marketing Automation & Sales Workflow Alignment
20%+ sales lift. Competitive gaps closed. 18-month roadmap.
Driving Enhanced Commercialization
Truckstop
Leading application for truckers to search, find and optimize cargo loads.
Challenge
Atrophying market share to competitors with no clear commercialization framework.
What We Did
Delivered a comprehensive competitive analysis and landscape audit to identify gaps and optimize key commercialization touchpoints for acquisition and retention.
20%+
Sales Lift
5
Competitor Benchmarks
18mo
Roadmap Built
$600M+
Company Revenue
Deliverables
- Optimized Key Commercialization Touchpoints
- 20%+ Sales Lift with Bottleneck Removal
- Acquisition & Retention Segment Enhancements
6 business units integrated. 3 service journeys mapped.
Data & Process Migration for Enterprise
AffiniPay
A leader in payments for legal, accounting, architectural, engineering & manufacturing companies.
Challenge
Fragmented processes across business units needed optimization for commercial value.
What We Did
Performed a comprehensive audit with 12 stakeholder interviews across 6 business units to identify technology and User Experience overlap, delivering a streamlined and efficient process.
12
Stakeholder Interviews
6
Business Integrations
3
Service Journeys
$100M+
Company Revenue
Deliverables
- Key Stakeholder Interviews & Tech Evaluation
- Optimized People, Process, Technology & Data
- Journey Maps & Playbook for Future Customer Experience
Go-To-Market framework built. Pipeline velocity improved. Sales standardized.
Go-To-Market & Commercialization Strategy
SiTime
Leading provider of precision timing solutions for communications, data centers, and automotive.
Challenge
Scaling commercial operations and aligning Go-To-Market motion across diverse market segments.
What We Did
Developed unified Go-To-Market framework, standardized sales processes, and implemented marketing automation to improve pipeline velocity across segments.
GTM
Framework Built
Pipeline
Velocity Improved
Sales
Process Standardized
$200M+
Company Revenue
Deliverables
- Go-To-Market Framework & Playbook
- Sales Process Standardization & Enablement
- Marketing Automation Build & Integration
$2.5M deal value from 10 targeted campaigns.
ROI Attribution, Governance & Segmentation
eCommerce Company
A high-growth global e-commerce provider scaling marketing operations across channels.
Challenge
No visibility into campaign effectiveness or pipeline contribution across marketing efforts.
What We Did
Developed a scalable campaign governance framework with segmentation strategies and attribution analysis to identify which campaigns were driving revenue impact.
$2.5M
Deal Value Generated
10
Targeted Campaigns
$100K
New Deals
$35M
Series Funding
Deliverables
- Scalable Campaign Governance Framework
- Attribution & ROI Analysis + Segmentation Strategy
- Pipeline Visibility & Marketing Insights
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