Case Studies
Our work
in focus
Selected Go-To-Market, Customer Experience, and commercialization engagements across regulated and complex markets.
Digital campaigns, customer data, and sales workflows.
Digital & Customer Experience Transformation
Stanley Security
A provider of commercial security solutions.
Challenge
Support commercial teams with digital marketing and customer data capabilities.
What We Did
Work focused on customer data infrastructure, marketing automation, digital campaigns, and voice-of-customer programs.
Deliverables
- Customer Data Platform & Sales Workflow Support
- Marketing Automation
- Digital Campaigns & Voice of Customer Programs
Go-to-market planning for underserved customer segments.
Digital Go-To-Market for Underserved Segments
Hexagon
A provider of metrology and manufacturing technology.
Challenge
Explore digital approaches to reaching underserved and lapsed customers.
What We Did
Work focused on commercialization planning and campaigns to re-engage customer segments.
Deliverables
- Commercialization Strategy for Sales & Marketing
- Customer Segment Planning
- Customer Re-engagement Campaigns
Seller enablement and account-based marketing.
Seller Enablement & LinkedIn Account-Based Marketing
Zimmer Biomet
A medical technology company focused on musculoskeletal healthcare.
Challenge
Support commercial sellers with account-focused outreach and enablement.
What We Did
Work included LinkedIn Sales Navigator training and an account-based marketing playbook for commercial teams.
Deliverables
- LinkedIn Sales Navigator Training
- Account-Based Marketing Playbook
- Go-To-Market Execution Support
Web chat and visitor-intent research.
Interactive Web Chat & Voice of Customer Analysis
Zimmer Biomet
A medical technology company focused on musculoskeletal healthcare.
Challenge
Understand website visitor intent and inform the digital customer experience.
What We Did
Work focused on a personalized web-chat experience, voice-of-customer data capture, and reporting on visitor interactions.
Deliverables
- Web Chat Experience & Voice of Customer Data Capture
- Visitor Interaction Reporting
- Visitor-Intent Segmentation
Bot-traffic analysis across email and web channels.
Email Bot Detection & Web Traffic ML Model
Wondr Health
A digital health platform focused on behavior change and preventive wellness.
Challenge
Investigate suspected bot activity affecting email and website engagement data.
What We Did
Work focused on behavioral analysis and a machine-learning approach to identifying and segmenting suspected bot activity.
Deliverables
- Bot-Detection Modeling
- Behavioral Analysis & Segmentation
- Email Workflow Review
Go-to-market strategy for video security and surveillance.
Go-To-Market Strategy & Data Analytics
IQSight
A video security and surveillance business with roots in Bosch Video Systems, now part of the private equity-owned Keenfinity Group.
Challenge
Align market positioning, customer targeting, and commercial workflows.
What We Did
The engagement focused on go-to-market positioning, customer segmentation, and marketing and sales workflow alignment.
Deliverables
- Go-To-Market Strategy & Positioning
- Customer Segmentation
- Marketing & Sales Workflow Alignment
Competitive research and commercialization planning.
Driving Enhanced Commercialization
Truckstop
A technology provider serving the freight and transportation industry.
Challenge
Understand competitive positioning and opportunities across the customer journey.
What We Did
Work focused on competitive analysis and a review of acquisition and retention touchpoints to inform commercialization planning.
Deliverables
- Competitive Landscape Review
- Customer Acquisition & Retention Analysis
- Commercialization Recommendations
Stakeholder research, process review, and customer-journey mapping.
Enterprise Process & Technology Assessment
AffiniPay
A provider of payments technology for professional services.
Challenge
Understand processes and technology overlap across business units.
What We Did
Work included stakeholder interviews and a review of business processes, technology, and customer experience to inform recommendations.
Deliverables
- Stakeholder Interviews & Technology Evaluation
- People, Process & Data Assessment
- Customer Journey Maps & Recommendations
Go-to-market planning and sales-process alignment.
Go-To-Market & Commercialization Strategy
SiTime
A provider of precision timing technology.
Challenge
Align commercial planning across customer segments.
What We Did
Work focused on a go-to-market framework, sales processes, and marketing automation planning.
Deliverables
- Go-To-Market Framework
- Sales Process & Enablement Planning
- Marketing Automation Planning
Campaign governance, segmentation, and attribution analysis.
ROI Attribution, Governance & Segmentation
eCommerce Company
An e-commerce business.
Challenge
Understand campaign activity and its relationship to the sales pipeline.
What We Did
Work focused on campaign governance, audience segmentation, and attribution analysis to support marketing reporting.
Deliverables
- Campaign Governance Framework
- Attribution Analysis & Segmentation
- Pipeline & Marketing Reporting
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