ROI Attribution, Governance & Segmentation
eCommerce Company
An e-commerce business.
Campaign governance, segmentation, and attribution analysis.
Challenge
Understand campaign activity and its relationship to the sales pipeline.
What We Did
Work focused on campaign governance, audience segmentation, and attribution analysis to support marketing reporting.
Deliverables
- Campaign Governance Framework
- Attribution Analysis & Segmentation
- Pipeline & Marketing Reporting
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