ROI Attribution, Governance & Segmentation

eCommerce Company

A high-growth global e-commerce provider scaling marketing operations across channels.

$2.5M deal value from 10 targeted campaigns.

$2.5M

Deal Value Generated

10

Targeted Campaigns

$100K

New Deals

$35M

Series Funding

Challenge

No visibility into campaign effectiveness or pipeline contribution across marketing efforts.

What We Did

Developed a scalable campaign governance framework with segmentation strategies and attribution analysis to identify which campaigns were driving revenue impact.

Deliverables

  • Scalable Campaign Governance Framework
  • Attribution & ROI Analysis + Segmentation Strategy
  • Pipeline Visibility & Marketing Insights

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