Go-To-Market Strategy & Data Analytics
IQSight
A video security and surveillance business with roots in Bosch Video Systems, now part of the private equity-owned Keenfinity Group.
Go-to-market strategy for video security and surveillance.
Challenge
Align market positioning, customer targeting, and commercial workflows.
What We Did
The engagement focused on go-to-market positioning, customer segmentation, and marketing and sales workflow alignment.
Deliverables
- Go-To-Market Strategy & Positioning
- Customer Segmentation
- Marketing & Sales Workflow Alignment