Email Bot Detection & Web Traffic ML Model
Wondr Health
A digital health platform focused on behavior change and preventive wellness.
$62M+ revenue protected. 86% bot traffic identified.
$62M+
Revenue Protected
86%
Bot Traffic ID'd
50%
AI Bot Email Activity
18
Behavioral Factors
Challenge
Enrollment disruption caused by widespread bot activity across email and web channels.
What We Did
Created a custom ML model based on 18 behavioral factors to score bot traffic and segment suspicious activity across the email database—protecting revenue and improving engagement quality.
Deliverables
- Custom ML Model for Bot Detection
- Database Scoring & Behavior Segmentation
- Email Workflow Optimization Strategy
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